Asbury Park's Swagger & Blade: A Modern Take On The Old-School Barber Parlor

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πŸ’ˆβœ‚ Meet Shane Bruno, Owner & Master Barber at Swagger and Blade in Asbury Park and Wanamassa.

When Shane opened Swagger & Blade, he set out to "recreate an old-school gentlemen's barber shop with a modern take."

Swagger & Blade's website says their "attention is on the details," and we can't agree more because we experienced this on all fronts--

βœ‚ Their meticulous work (first discovered in their Instagram feed)

πŸ’ˆThe authentic vintage old-school barbershop vibe, and

πŸ’» A streamlined, modern customer experience by leveraging modern technology

Swagger & Blade's attention to detail was immediately noticeable when I went to their website to learn a little more before calling to make an appointment, which I never had to do.

Aside from the being greeted by a full-screen lineup of barbers who mean business about their business, the website was the starting point for taking us through a modern customer experience.

First, I browsed through the barbers' clever bios, which read more like character descriptions.

Then, I was able to book my son's appointment by selecting the type of service, barber, location, and the appointment time.

Immediately after scheduling and again within a couple of hours before the appointment, I received confirmations via email with the option to change/cancel the appointment.

When we arrived for my son's appointment, we were immediately greeted by his barber, @alexdlevine, who cut my son's hair with care and precision.βœ‚

My son was happy with the cut, and he left feeling like he just had a really cool experience.

The next day I received a very simple follow-up email, thanking us for our business and politely asking for a Google review, a "like" on FB and a "follow" on Instagram (with links.)

Our experience with Swagger & Blade came full circle via technology.

It started when I discovered them on Instagram and ended with a Google review.

So while Shane successfully recreated the vintage barber parlor experience, he also creates a modern customer experience (that feels more like an attentive, old-fashioned way of doing business) by leveraging modern technology.

SwaggerandBladeAsburyPark

SWAGGER & BLADE
Asbury Park
621 Lake Avenue, Asbury Park, NJ 07712
Wanamassa
1411 Wickapecko Drive, Ocean Township, NJ 07712


βœ‚ Haircuts
πŸ’ˆBeard Trims
βœ‚ VIP Shave with Mask
πŸ’ˆReduced rates for boys (12 & under), seniors, vets, cops, fire

☎ 732-361-5400

Instagram: @swaggerandblade

Facebook: swaggerandblade

Book Online: swaggerandblade.com