April Cornell Store Manager Finds Inspiration While Representing A Brand She’s Always Loved

geralyn gray april cornell spring lake.jpg

Have you ever felt so inspired by a brand that you could see yourself working for the company some day?

That’s what happened to Geralyn Gray.

Working as the Store Manager for April Cornell in Spring Lake is like a wish come true for Geralyn.

For years the brand resonated with her as she admired the colorful, whimsical, nature-inspired designs while shopping in their Philadelphia, Princeton, and Shrewsbury, New Jersey stores.

So when Geralyn heard about a nearby job opening at the company, even though she wasn’t looking at the time, she applied anyway because she had always felt it would be a great brand to represent.

What I’ve come to realize is that life eventually comes full circle. Things that we wish and hope for eventually show up in our lives. Right now I’m very content, and it feels like I’m filling up the circle.
— Geralyn Gray, Store Manager, April Cornell, Spring Lake, New Jersey

“I love how my values align with the company’s values. I also enjoy the romance of the product line and how April Cornell’s love of nature shines through her designs.”

“This dynamic, as well as the time April spends educating us about each product, makes selling the products easy. The added bonus is that I have freedom to creatively express myself through her products.”

It’s been two years since Geralyn joined the company. Initially, she began working in their Ocean Grove store until they relocated the store to Spring Lake in June of 2018.

April Cornell chose Spring Lake due to the historic, charming, and nature-inspired feel of the town as well as for the mix of both year-round residents and tourists.

April Cornell’s flagship store is located in Burlington, Vermont, and their factory is located in Delhi, India due to the country’s strong textile industry and tradition in needlecraft, printing, and weaving.

One signature technique that April Cornell uses is printing watercolor designs onto her fabrics, especially for her table linens and tea towels.

April Cornell Offers …

  • Handcrafted Women’s & Girls’ Clothing Designs, Shoes & Accessories

  • Women’s Nightgowns & Pajamas

  • Coordinated Colorful Table Linens & Kitchen Items (Tablecloths, Placemats, Napkins, Tea Towels)

  • Plus a whole lot more to check out!

💐 April Cornell | Spring Lake
1108 Third Avenue
Spring Lake, NJ 07762

☎️ (732) 359-6983

🕛 Store Hours:
Mon - Sat | 10 - 6
Sun | 11 - 5

April Cornell Online:
April Cornell, Spring Lake on Instagram: @aprilcornellspringlake

Alexander Meder, Owner Of Red Bank's THEO, Curates The Art of Clothing For His Clients' Lifestyles

THEO's Creative Director, Tamara Lynas along with Owner & Buyer, Alexander Meder.

THEO's Creative Director, Tamara Lynas along with Owner & Buyer, Alexander Meder.

Alexander Meder, Owner & Buyer of THEO in Red Bank, is a curator of clothing and style.

Through the creation of his unique designer clothing boutique, Meder creatively combines his experience, inspiration, knowledge, and intentional philosophy about style to inspire and serve his clientele.

THEO is a culmination of Meder's spirit, personal style, and all that he learned, loved and grew to appreciate during the course of his career.

Meder first fell in love with fashion while growing up in a family that grew a successful wholesale and retail business outside of Munich, Germany.

In fact, to pay homage to his roots and initial source of inspiration, he named the boutique after the abbreviation of his father's middle name. A beautifully framed photograph of his father when he was a young man also hangs on the wall in the front of the store at THEO.

After learning about the business from his family, in his twenties, Meder worked in a department store in London. Then, after coming to the United States in 1987, he represented designers, Givenchy and Lanvin.

It was through these many years of experience Meder gained an appreciation and eye for quality fabrication and finish-- clothing that is stitched together perfectly and fits the body just right.

"I guess you could say I've always been obsessed with quality and texture," says Meder.

After nearly 40 years in the fashion business, Meder decided it was time to open his own boutique, offering a highly-curated selection of "unique, contemporary designer American and European apparel" to be worn every day, representing one's overall personal lifestyle, and not just for special occasions.


Given Red Bank's vibrant, sophisticated, and artistic vibe, Meder felt it was the perfect place to launch his vision. He was also drawn to Red Bank because of its many independently-owned small businesses and it's both a strong year-round community as well as a travel destination.

On August 1, 2016, Alexander Meder opened THEO's doors, and his vision was realized. THEO occupies a 2,000 square-foot space in a historic building, overlooking the Navesink River, in the heart of Red Bank's shopping district.

Alexander Meder and Creative Director, Tamara Lynas, currently work with over 30 designers, and the designers they carry vary by season.

Clothing is art. It should have a personality, tell a story and fit seamlessly into one’s life.
— Alexander Meder

About 20% of the designs are sourced in the local tri-state area, and another 50% are sourced in Europe. Roughly 40% of all of the designers are women or owned by women.

Because THEO's designs are selected to work together, their store displays are driven by color and theme rather than by individual designer. 

From the carefully selected garments and accessories to the store's custom armoires and artistic storefront window display, every detail of THEO is carefully curated to highlight each piece, further underscoring Meder's guiding philosophy that "clothing is art."

THEO Offers ...

  • A talented and experienced team of buyers, stylists, and fashion lovers offering a level of service that is truly above and beyond the average shopping experience.

  • Unique, exciting, contemporary designer apparel and accessories from small-label, emerging European and American designers.

  • Designs that exude a fresh sense of timeless ease that cannot be found in department stores or elsewhere.

  • Free in-store personal shopping.

  • At-home wardrobe & closet rework services.

  • Wardrobe & outfit consultation services.

  • Seasonal trunk shows where designer samples are showcased and pieces can be special ordered.


THEO Believes ...

  • In keeping the needs of each client in mind, complimenting their individual taste and style while providing an unparalleled service experience.

  • In earning their customers' trust by recommending what is right for them.

  • In inspiring and guiding women and men in developing their unique sense of style while staying true to their lifestyles.

  • Good fashion doesn’t need to be trendy or stuffy and that real style can be chic, elegant, and unique.

  • Quality apparel should fit, feel good, last, and mesh with their customers' existing wardrobe and lifestyle.

  • In building long-term relationships with their clientele and the Red Bank community. Relationships are more important than making sales.


THEO Also Participates In ...

  • Pop-up shops

  • Fashion Shows

  • Monthly Charity Beneficiaries

  • Special Event Charities

Three East Front Street
Red Bank, NJ 07701

🕛 Store Hours:
Mon - Wed | 10 - 6
Thurs - Sat | 10 - 7
Sun (Jan - May) | CLOSED
Sun (June - Dec) | 12 - 5

THEO's Website:

THEO on Instagram: @theo_clothier

THEO on Facebook: THEOClothier

Real Jersey Shore's 2018 Get Ready For Summer Guide

Real Jersey Shore's 2018 Get Ready For Summer Guide

We've all been there. After being covered up from head to toe since November, the forecast shows summer temps are here to stay, and our arms, legs, and toes get caught off guard when it's finally time to consistently break out the tanks, shorts, and sandals. Then, when we go to try on last Summer's clothes, not everything fits like it did in August. Yikes!

Instead of getting caught off guard on many fronts, think of how ready you would be if, from Sunday, April 15 through Thursday, May 24 you did a little bit every day to get ready for summer?

The next 6 weeks present a great window of opportunity to get ready for bathing-suit and strappy-sandal season.

Added bonus: Working towards looking & feeling great means you'll enjoy every minute of each day more!

In this post, I list many of the ways to get ready for summer, broken down by category. And by clicking on either of the two red buttons, you'll be able to download a helpful 12-page printer-friendly guide, which gives you the tools to put your best toes forward and get things done to look and feel ready!

Here we go!