Local Businesses | High Service

Alexander Meder, Owner Of Red Bank's THEO, Curates The Art of Clothing For His Clients' Lifestyles

THEO's Creative Director, Tamara Lynas along with Owner & Buyer, Alexander Meder.

THEO's Creative Director, Tamara Lynas along with Owner & Buyer, Alexander Meder.

Alexander Meder, Owner & Buyer of THEO in Red Bank, is a curator of clothing and style.

Through the creation of his unique designer clothing boutique, Meder creatively combines his experience, inspiration, knowledge, and intentional philosophy about style to inspire and serve his clientele.

THEO is a culmination of Meder's spirit, personal style, and all that he learned, loved and grew to appreciate during the course of his career.

Meder first fell in love with fashion while growing up in a family that grew a successful wholesale and retail business outside of Munich, Germany.

In fact, to pay homage to his roots and initial source of inspiration, he named the boutique after the abbreviation of his father's middle name. A beautifully framed photograph of his father when he was a young man also hangs on the wall in the front of the store at THEO.

After learning about the business from his family, in his twenties, Meder worked in a department store in London. Then, after coming to the United States in 1987, he represented designers, Givenchy and Lanvin.

It was through these many years of experience Meder gained an appreciation and eye for quality fabrication and finish-- clothing that is stitched together perfectly and fits the body just right.

"I guess you could say I've always been obsessed with quality and texture," says Meder.

After nearly 40 years in the fashion business, Meder decided it was time to open his own boutique, offering a highly-curated selection of "unique, contemporary designer American and European apparel" to be worn every day, representing one's overall personal lifestyle, and not just for special occasions.

theoredbankwindowdisplay

Given Red Bank's vibrant, sophisticated, and artistic vibe, Meder felt it was the perfect place to launch his vision. He was also drawn to Red Bank because of its many independently-owned small businesses and it's both a strong year-round community as well as a travel destination.

On August 1, 2016, Alexander Meder opened THEO's doors, and his vision was realized. THEO occupies a 2,000 square-foot space in a historic building, overlooking the Navesink River, in the heart of Red Bank's shopping district.

Alexander Meder and Creative Director, Tamara Lynas, currently work with over 30 designers, and the designers they carry vary by season.

Clothing is art. It should have a personality, tell a story and fit seamlessly into one’s life.
— Alexander Meder

About 20% of the designs are sourced in the local tri-state area, and another 50% are sourced in Europe. Roughly 40% of all of the designers are women or owned by women.

Because THEO's designs are selected to work together, their store displays are driven by color and theme rather than by individual designer. 

From the carefully selected garments and accessories to the store's custom armoires and artistic storefront window display, every detail of THEO is carefully curated to highlight each piece, further underscoring Meder's guiding philosophy that "clothing is art."

THEO Offers ...

  • A talented and experienced team of buyers, stylists, and fashion lovers offering a level of service that is truly above and beyond the average shopping experience.

  • Unique, exciting, contemporary designer apparel and accessories from small-label, emerging European and American designers.

  • Designs that exude a fresh sense of timeless ease that cannot be found in department stores or elsewhere.

  • Free in-store personal shopping.

  • At-home wardrobe & closet rework services.

  • Wardrobe & outfit consultation services.

  • Seasonal trunk shows where designer samples are showcased and pieces can be special ordered.

THEORedBank

THEO Believes ...

  • In keeping the needs of each client in mind, complimenting their individual taste and style while providing an unparalleled service experience.

  • In earning their customers' trust by recommending what is right for them.

  • In inspiring and guiding women and men in developing their unique sense of style while staying true to their lifestyles.

  • Good fashion doesn’t need to be trendy or stuffy and that real style can be chic, elegant, and unique.

  • Quality apparel should fit, feel good, last, and mesh with their customers' existing wardrobe and lifestyle.

  • In building long-term relationships with their clientele and the Red Bank community. Relationships are more important than making sales.

THEORedBank4.jpg
THEORedBank3

THEO Also Participates In ...

  • Pop-up shops

  • Fashion Shows

  • Monthly Charity Beneficiaries

  • Special Event Charities

THEO
Three East Front Street
Red Bank, NJ 07701
☎️732-383-8085

🕛 Store Hours:
Mon - Wed | 10 - 6
Thurs - Sat | 10 - 7
Sun (Jan - May) | CLOSED
Sun (June - Dec) | 12 - 5

THEO's Website: www.theoclothier.com

THEO on Instagram: @theo_clothier

THEO on Facebook: THEOClothier

Asbury Park's Swagger & Blade: A Modern Take On The Old-School Barber Parlor

swaggerandbladeshanebrunoasburypark1.jpg

💈✂ Meet Shane Bruno, Owner & Master Barber at Swagger and Blade in Asbury Park and Wanamassa.

When Shane opened Swagger & Blade, he set out to "recreate an old-school gentlemen's barber shop with a modern take."

Swagger & Blade's website says their "attention is on the details," and we can't agree more because we experienced this on all fronts--

✂ Their meticulous work (first discovered in their Instagram feed)

💈The authentic vintage old-school barbershop vibe, and

💻 A streamlined, modern customer experience by leveraging modern technology

Swagger & Blade's attention to detail was immediately noticeable when I went to their website to learn a little more before calling to make an appointment, which I never had to do.

Aside from the being greeted by a full-screen lineup of barbers who mean business about their business, the website was the starting point for taking us through a modern customer experience.

First, I browsed through the barbers' clever bios, which read more like character descriptions.

Then, I was able to book my son's appointment by selecting the type of service, barber, location, and the appointment time.

Immediately after scheduling and again within a couple of hours before the appointment, I received confirmations via email with the option to change/cancel the appointment.

When we arrived for my son's appointment, we were immediately greeted by his barber, @alexdlevine, who cut my son's hair with care and precision.✂

My son was happy with the cut, and he left feeling like he just had a really cool experience.

The next day I received a very simple follow-up email, thanking us for our business and politely asking for a Google review, a "like" on FB and a "follow" on Instagram (with links.)

Our experience with Swagger & Blade came full circle via technology.

It started when I discovered them on Instagram and ended with a Google review.

So while Shane successfully recreated the vintage barber parlor experience, he also creates a modern customer experience (that feels more like an attentive, old-fashioned way of doing business) by leveraging modern technology.

SwaggerandBladeAsburyPark

SWAGGER & BLADE
Asbury Park
621 Lake Avenue, Asbury Park, NJ 07712
Wanamassa
1411 Wickapecko Drive, Ocean Township, NJ 07712
✂ Haircuts
💈Beard Trims
✂ VIP Shave with Mask
💈Reduced rates for boys (12 & under), seniors, vets, cops, fire

☎ 732-361-5400

BookOnline: swaggerandblade.com
Instagram: @swaggerandblade
Facebook: swaggerandblade