Alexander Meder, Owner Of Red Bank's THEO, Curates The Art of Clothing For His Clients' Lifestyles

THEO's Creative Director, Tamara Lynas along with Owner & Buyer, Alexander Meder.

THEO's Creative Director, Tamara Lynas along with Owner & Buyer, Alexander Meder.

Alexander Meder, Owner & Buyer of THEO in Red Bank, is a curator of clothing and style.

Through the creation of his unique designer clothing boutique, Meder creatively combines his experience, inspiration, knowledge, and intentional philosophy about style to inspire and serve his clientele.

THEO is a culmination of Meder's spirit, personal style, and all that he learned, loved and grew to appreciate during the course of his career.

Meder first fell in love with fashion while growing up in a family that grew a successful wholesale and retail business outside of Munich, Germany.

In fact, to pay homage to his roots and initial source of inspiration, he named the boutique after the abbreviation of his father's middle name. A beautifully framed photograph of his father when he was a young man also hangs on the wall in the front of the store at THEO.

After learning about the business from his family, in his twenties, Meder worked in a department store in London. Then, after coming to the United States in 1987, he represented designers, Givenchy and Lanvin.

It was through these many years of experience Meder gained an appreciation and eye for quality fabrication and finish-- clothing that is stitched together perfectly and fits the body just right.

"I guess you could say I've always been obsessed with quality and texture," says Meder.

After nearly 40 years in the fashion business, Meder decided it was time to open his own boutique, offering a highly-curated selection of "unique, contemporary designer American and European apparel" to be worn every day, representing one's overall personal lifestyle, and not just for special occasions.


Given Red Bank's vibrant, sophisticated, and artistic vibe, Meder felt it was the perfect place to launch his vision. He was also drawn to Red Bank because of its many independently-owned small businesses and it's both a strong year-round community as well as a travel destination.

On August 1, 2016, Alexander Meder opened THEO's doors, and his vision was realized. THEO occupies a 2,000 square-foot space in a historic building, overlooking the Navesink River, in the heart of Red Bank's shopping district.

Alexander Meder and Creative Director, Tamara Lynas, currently work with over 30 designers, and the designers they carry vary by season.

Clothing is art. It should have a personality, tell a story and fit seamlessly into one’s life.
— Alexander Meder

About 20% of the designs are sourced in the local tri-state area, and another 50% are sourced in Europe. Roughly 40% of all of the designers are women or owned by women.

Because THEO's designs are selected to work together, their store displays are driven by color and theme rather than by individual designer. 

From the carefully selected garments and accessories to the store's custom armoires and artistic storefront window display, every detail of THEO is carefully curated to highlight each piece, further underscoring Meder's guiding philosophy that "clothing is art."

THEO Offers ...

  • A talented and experienced team of buyers, stylists, and fashion lovers offering a level of service that is truly above and beyond the average shopping experience.

  • Unique, exciting, contemporary designer apparel and accessories from small-label, emerging European and American designers.

  • Designs that exude a fresh sense of timeless ease that cannot be found in department stores or elsewhere.

  • Free in-store personal shopping.

  • At-home wardrobe & closet rework services.

  • Wardrobe & outfit consultation services.

  • Seasonal trunk shows where designer samples are showcased and pieces can be special ordered.


THEO Believes ...

  • In keeping the needs of each client in mind, complimenting their individual taste and style while providing an unparalleled service experience.

  • In earning their customers' trust by recommending what is right for them.

  • In inspiring and guiding women and men in developing their unique sense of style while staying true to their lifestyles.

  • Good fashion doesn’t need to be trendy or stuffy and that real style can be chic, elegant, and unique.

  • Quality apparel should fit, feel good, last, and mesh with their customers' existing wardrobe and lifestyle.

  • In building long-term relationships with their clientele and the Red Bank community. Relationships are more important than making sales.


THEO Also Participates In ...

  • Pop-up shops

  • Fashion Shows

  • Monthly Charity Beneficiaries

  • Special Event Charities

Three East Front Street
Red Bank, NJ 07701

🕛 Store Hours:
Mon - Wed | 10 - 6
Thurs - Sat | 10 - 7
Sun (Jan - May) | CLOSED
Sun (June - Dec) | 12 - 5

THEO's Website:

THEO on Instagram: @theo_clothier

THEO on Facebook: THEOClothier

Manasquan's Main Street Gallery Prides Itself In The Art Of Framing & Representing Local Artists


"I started working at Main Street Gallery in 1995, just days after graduating college with a fine art degree. I worked beside previous owner and artist, Lea Colie Wight, for seven years and fell in love with the shop, the customers, the artists, and of course, the art of custom picture framing. After relocating to Vermont for 12 years and custom framing there, I decided I was homesick and moved back to the Jersey Shore. It was around this time that the gallery's owner, Lea, who was looking to retire, proposed that I buy the shop. This June will be my 5th year as the new owner of an almost 40-year-old business! I could not be more grateful!"

Jennifer Burger O'Brien, Owner, Main Street Gallery

☎ 732-223-1268

  • Custom Picture Framing

  • Museum-Quality Art & Frame Conservation

  • Local Art, representing over 20 of the best artists in Monmouth and Ocean Counties

  • Art Classes For Kids

Instagram: @mainstreetgallerynj

Facebook: mainstreetgallerynj



Main Street Kitchen in Manasquan Offers A Variety Of Healthy Options To Their Customers

Main Street Kitchen Manasquan

I dreamt for half my life about opening a local food shop in Manasquan that would provide simple, clean, seasonal foods to the community. I have been blessed to have found the perfect spot in the perfect community. ~Meighan, Owner, Main Street Kitchen

Main Street Kitchen’s philosophy is that exceptional food must be meticulously prepared and creatively presented. We have a fresh, modern take on traditional ingredients, sourcing as much as possible locally.

We serve daily specials, sandwiches, soups, salads, grab & go meals, and kid-friendly options. We even offer cooking classes for kids!

Food options include organic, vegetarian, gluten-free and traditional methods of preparation. Our specials change daily, based on the seasons, market availability, and customer suggestions.

Catering Services: We have over 25 years experience as caterers. Main Street Kitchen is available for off-premise catering. Please call us to inquire about booking your special events with us. We can manage as much as you need-- from food to servers, rentals, tenting, liquor coordination and decor.

Main Street Kitchen

140 Main Street, Manasquan, NJ

☎ 732-223-6246

Instagram: @mainstreetkitchen

Facebook: mainstreetkitchenmanasquan



Multi-Generational Manasquan Bike Shop Keeps Local Families Moving Together

Gary & Tyler Scimeca-- Father, Son & Owners of Manasquan Bike Shop in Manasquan, NJ

Gary & Tyler Scimeca-- Father, Son & Owners of Manasquan Bike Shop in Manasquan, NJ

One of the greatest gifts I received from growing up at the Jersey Shore was the independence and freedom I had as a result of the summers I spent riding my bike to Manasquan Beach via the bike path.

With a Panasonic cassette player playing a mix tape rigged to my bike's handlebars, I'll never forget the rush of freedom I felt as I left my driveway, setting out for a full day at the beach with my friends.

Cycling and bike riding, especially on beach cruisers, is a big part of the lifestyle for all ages here at the Jersey Shore.

So, for my first mini-feature of local small businesses, it’s my pleasure to introduce Gary and Tyler Scimeca (L to R)-- father, son, and owners of @manasquan_bike_shop in Manasquan.

Q: Tyler, what products do you offer and for whom? We offer all types of bicycles from beach cruisers to hybrids for riders of all ages. We also help our customers maintain their bikes. We offer in-store and mobile repair where we’ll do the repairs right in your driveway.

Q: What is your goal in servicing your customers? Our goal is to get the whole family on bicycles so they can go out for a ride together. We also aim to get customers properly fitted on their new bikes while making sure those with bikes have them tuned up properly.

Q: If any, what was the inspiration behind starting your business? The bike shop was started in 1926 by my great-grandfather and that keeps me going every day. We have been operating in Manasquan since 1978, and I am the 4th generation bike mechanic/shop owner.

Q: What’s the most valuable insight you would share with a new entrepreneur or someone who may want to pursue your type of business? Retail is challenging but most importantly, the customer is always right.

Thank you, Gary and Tyler for keeping families moving together and kids active and independent at the Jersey Shore!

Manasquan Bike Shop

128 Main Street, Manasquan, NJ 08736

☎ 732-223-2444

Instagram: @manasquan_bike_shop

Facebook: Manasquan Bicycle Center


How Donna Sica Found Her Purpose Of Empowering Others To Live Authentically

How Donna Sica Found Her Purpose Of Empowering Others To Live Authentically

Two years ago I was fortunate enough to sit down with Donna Sica, owner and founder of Soulful Awakenings in Lake Como, New Jersey and she shared her story with me.

Before I redesigned my blog, I published her story, but today I want to share it again because it's a clear example of the following points:

  • When we trust and follow life's leads about who we are, we can be guided along an authentic journey.
  • Creatively combining our skills, interests, gifts, and passions may present a business or career opportunity.

Soulful Awakenings, a gathering place with a strong feeling of community, offers a variety of classes and events for the purpose of nourishing the soul.

I first met Donna when I attended her chakra crystal bowl meditation meetups in September 2010 when she first opened Soulful Awakenings.

Soon after, Donna began to host a weekly "circle" meetup called "Change Your Thoughts, Change Your Life," and I attended the group for 18 months.

Each week Donna brought more awareness to the group about how powerful our thoughts are and how we attract what we think about. Group members could also share what was unfolding in their lives as a result of being more mindful of their thoughts.

Meeting up in-person to learn from Donna as well as share with the group made a lasting impact on my life.

    So, without further ado, please enjoy Donna's story about all that led up to her opening Soulful Awakenings: