💈✂ Meet Shane Bruno, Owner & Master Barber at Swagger and Blade in Asbury Park and Wanamassa.
When Shane opened Swagger & Blade, he set out to "recreate an old-school gentlemen's barber shop with a modern take."
Swagger & Blade's website says their "attention is on the details," and we can't agree more because we experienced this on all fronts--
✂ Their meticulous work (first discovered in their Instagram feed)
💈The authentic vintage old-school barbershop vibe, and
💻 A streamlined, modern customer experience by leveraging modern technology
Swagger & Blade's attention to detail was immediately noticeable when I went to their website to learn a little more before calling to make an appointment, which I never had to do.
Aside from the being greeted by a full-screen lineup of barbers who mean business about their business, the website was the starting point for taking us through a modern customer experience.
First, I browsed through the barbers' clever bios, which read more like character descriptions.
Then, I was able to book my son's appointment by selecting the type of service, barber, location, and the appointment time.
Immediately after scheduling and again within a couple of hours before the appointment, I received confirmations via email with the option to change/cancel the appointment.
When we arrived for my son's appointment, we were immediately greeted by his barber, @alexdlevine, who cut my son's hair with care and precision.✂
My son was happy with the cut, and he left feeling like he just had a really cool experience.
The next day I received a very simple follow-up email, thanking us for our business and politely asking for a Google review, a "like" on FB and a "follow" on Instagram (with links.)
Our experience with Swagger & Blade came full circle via technology.
It started when I discovered them on Instagram and ended with a Google review.
So while Shane successfully recreated the vintage barber parlor experience, he also creates a modern customer experience (that feels more like an attentive, old-fashioned way of doing business) by leveraging modern technology.