Asbury Park's Swagger & Blade: A Modern Take On The Old-School Barber Parlor

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💈✂ Meet Shane Bruno, Owner & Master Barber at Swagger and Blade in Asbury Park and Wanamassa.

When Shane opened Swagger & Blade, he set out to "recreate an old-school gentlemen's barber shop with a modern take."

Swagger & Blade's website says their "attention is on the details," and we can't agree more because we experienced this on all fronts--

✂ Their meticulous work (first discovered in their Instagram feed)

💈The authentic vintage old-school barbershop vibe, and

💻 A streamlined, modern customer experience by leveraging modern technology

Swagger & Blade's attention to detail was immediately noticeable when I went to their website to learn a little more before calling to make an appointment, which I never had to do.

Aside from the being greeted by a full-screen lineup of barbers who mean business about their business, the website was the starting point for taking us through a modern customer experience.

First, I browsed through the barbers' clever bios, which read more like character descriptions.

Then, I was able to book my son's appointment by selecting the type of service, barber, location, and the appointment time.

Immediately after scheduling and again within a couple of hours before the appointment, I received confirmations via email with the option to change/cancel the appointment.

When we arrived for my son's appointment, we were immediately greeted by his barber, @alexdlevine, who cut my son's hair with care and precision.✂

My son was happy with the cut, and he left feeling like he just had a really cool experience.

The next day I received a very simple follow-up email, thanking us for our business and politely asking for a Google review, a "like" on FB and a "follow" on Instagram (with links.)

Our experience with Swagger & Blade came full circle via technology.

It started when I discovered them on Instagram and ended with a Google review.

So while Shane successfully recreated the vintage barber parlor experience, he also creates a modern customer experience (that feels more like an attentive, old-fashioned way of doing business) by leveraging modern technology.

SwaggerandBladeAsburyPark

SWAGGER & BLADE
Asbury Park
621 Lake Avenue, Asbury Park, NJ 07712
Wanamassa
1411 Wickapecko Drive, Ocean Township, NJ 07712
✂ Haircuts
💈Beard Trims
✂ VIP Shave with Mask
💈Reduced rates for boys (12 & under), seniors, vets, cops, fire

☎ 732-361-5400

BookOnline: swaggerandblade.com
Instagram: @swaggerandblade
Facebook: swaggerandblade